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The ultimate guide to video open ends

This eBook has been carefully crafted by Voxpopme to help you gain a much deeper understanding of video open-ends and the many benefits they provide, such as:

An upgrade on open-ended text questions

A source of better, more powerful insights

Can be quickly added to any survey or platform at any time.

One of the most effective mediums to unlock your respondent's compelling stories

6X more content and 165% more themes than text

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The ultimate guide to video open ends

The insight economy

The Insight Economy is the latest in-depth look at the hottest topics in the world of market research and consumer insight.

Published in The Times, this 20-page special report is a must have for any decision maker wanting to better understand the people that matter to their business.

What's inside?

An independent, journalistic take on the current state and future direction of the insight economy

Articles covering an array of topics e.g. An overview of the relationship between digital data and shopper panels

A detailed review of digital video's ever-expanding role in understanding consumers, featuring commentary from Voxpopme CEO Dave Carruthers

The insight economy

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